Boutique in the USA
Long, Short and Plus Size Prom Dresses
Length and fit usually narrow the choices fastest.
Long prom dresses are the traditional formal choice and offer the most variety in skirt shape and volume. Short prom dresses work for dances with a relaxed dress code, and a cute short dress is easier to move in than a floor-length gown. We also keep a separate page of plus-size prom dresses so you can browse that selection on its own.
Prom Dress Styles and Silhouettes
The silhouette decides how a dress fits through the bust, waist and hips, and how much room you have to move. Here is how our main styles differ:
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A-line: fitted at the bust and widening gradually from the waist. A straightforward shape that is easy to dance in.
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Mermaid: fitted through the hips and thighs, with the skirt flaring near the knee or below. It is the most structured of these styles.
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Ball gowns: a fitted bodice with a full skirt. Think about the venue and how you will get there, because the skirt takes up space.
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Fitted: close to the body from top to hem.
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Little black dress: a simple base that works with bold jewelry and shoes.
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Jumpsuits and rompers: pants instead of a skirt for a look that differs from a typical prom gown.
Designer Prom Dresses
We carry prom dresses from Alyce, Ava Presley, Clarisse, Ellie Wilde, Faviana, Jasz, La Femme, Primavera, Rachel Allan, Tarik Ediz, Tiffany and more, along with Sherri Hill and Jovani. Browse every brand on our designer page.
Counterfeit prom dresses are common online. Before you order from any website, check the designer's official site and use its store locator to confirm the retailer is authorized. Our counterfeit guide explains the warning signs.
Prom Dress Colors
Color usually comes down to your date's outfit, the venue and the shoes and jewelry you already own.
You can shop prom dresses in black, red, pink, blue, green, gold, silver, purple, yellow, orange, champagne and white.
Prom Dress Trends for 2027
Designers have released their 2027 prom collections, and a few details repeat across them. The trends below come from two published sources: Sherri Hill's Spring 2027 runway report (September 2026) and Jovani's 2027 prom report, which tallies orders from its authorized U.S. retailers between June and October 2026. The percentages describe Jovani's own orders, not every prom shopper.
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Corset bodices. Sherri Hill's runway put structured corset tops on nearly every skirt shape, from full ball gowns to fitted styles. Use the Corset Lace Up option under Back Styles in the filters to narrow our selection.
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High slits and open backs. The runway paired high skirt slits with open backs and cut-outs in several colors. Filter by Open Back or Backless to see those styles on this page.
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Sequins and beading. In Jovani's report, sequins were the most ordered fabric at 35% of orders, with beading second at 23%. Browse our sequin prom dresses.
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Fitted shapes. Sheath and column dresses led Jovani's silhouette orders at 43%, followed by mermaid at 32%. See our fitted and mermaid dresses.
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Sweetheart, V-neck and strapless necklines. These led Jovani's neckline orders at 32%, 31% and 25%. Our strapless prom dresses page covers the third.
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Blue, pink, red and black. These were the top colors in Jovani's orders at 23%, 14%, 13% and 13%. Sherri Hill's runway opened with gold, emerald, sapphire and amethyst. Shop blue, pink, red and black.
Shop Prom Dresses Online or at Our Chicago Store
You can shop online or drop by our Chicago dress boutique. To make the most of both, create a wishlist of your favorite dresses online and print it out to bring along; an associate can then pull those specific options and recommend complementary styles.
Check our Visit Us page for hours and shopping tips, and use our measuring guide before you order online.
See Our Chicago Store
Watch a short tour of our 20,000-square-foot Chicago store.
Frequently Asked Questions About Prom Dresses
When it comes to preparing for the big night, we know you have questions. Here's a quick guide to help you navigate some common concerns about prom dresses online and in-person.